Website Privacy Policy

We do not ask visitors to create accounts, make payments, or upload files on this site. We collect two kinds of information:

Information you send us. If you submit the Request a Proposal form, we collect your name, company, email address, approximate number of users, and, if you choose to provide them, your phone number and any notes you add, along with the page you submitted the form from. If you email or call us, we receive whatever you choose to share. Form submissions are delivered to our service management system, where our team uses them to respond to your request, prepare a proposal, and, if you become a client, carry that conversation forward. Submitting the form does not sign you up for marketing email.

Email updates. If you enter your email address in the footer signup, we collect only that address and use it to send occasional updates from Riverfront. Addresses are delivered to our inbox and are not added to any third-party marketing platform unless we tell you so here first. Every message includes an unsubscribe link, and you can ask us to remove your address at any time using the contact below.

Information collected automatically. We use Google Analytics, loaded through Google Tag Manager, to understand how visitors use the site. It collects information such as pages viewed, time on page, referring site, approximate location derived from IP address, browser type, device type, and screen size. This information is aggregated and does not identify you by name. We do not enable Google Signals or any other feature that links your activity to a Google account.

We group cookies into three categories, and a banner on your first visit lets you choose:

• Essential: required for the site to work and to remember your privacy choices. Always on.
• Analytics: Google Analytics cookies that recognize repeat visits and measure traffic. On by default for most visitors; you can switch them off.
• Advertising: cookies that would allow advertising or remarketing on other sites. Off unless you turn them on. We only set advertising or retargeting cookies with your permission.

Your choice is saved for 12 months. You can change it at any time using the “Privacy preferences” link in the footer of every page. You can also block or delete cookies through your browser settings, or opt out of Google Analytics across all sites with the Google Analytics opt-out browser add-on (opens in a new tab). Blocking cookies will not affect your ability to read the site. Google’s handling of the data it collects is described in Google’s privacy policy (opens in a new tab).

Do Not Track and Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of analytics and advertising cookies and apply it automatically. We treat Do Not Track the same way.

We use the information above to respond to your inquiries, to understand which parts of the site are useful, to keep the site working and secure, and to improve its content. We do not use website information to make automated decisions about you.

We do not sell, rent, or trade information collected on this site, nor do we share it with advertisers. We share it only in these cases:

• With Google, as the provider of Google Analytics and Google Tag Manager, under Google’s terms.
• With Ketch, the provider of our consent manager, which stores your cookie choices so we can honor them.
• With service providers that host the site, run our service management system, or handle our email, who may process information only on our behalf.
• When required by law, subpoena, or court order, or to protect the rights, safety, or property of Riverfront, our clients, or others.
• If Riverfront is involved in a merger, acquisition, or sale of assets, in which case this policy will continue to apply to information collected under it.

Google Analytics data is retained for the period set in our Analytics account, currently 14 months, after which it is deleted automatically. Your cookie choices are retained for 12 months. Form submissions and emails you send us are retained as long as we have a business reason to keep them, such as an ongoing conversation or a client relationship, and are then deleted in the normal course of business. You may ask us to delete a form submission or email you have sent us at any time using the contact below.

Use the “Privacy preferences” link in the footer to change your cookie choices at any time. If you have submitted the form or emailed us, you may ask us to correct or delete that information, or to tell you what we hold about you. We will respond within 30 days. We do not send marketing email unless you have asked for it, and every such message includes an unsubscribe link.

If your organization is a Riverfront client, the data we access, store, or process while delivering services is governed by your signed Master Services Agreement and Statement of Work, including its confidentiality, security, and data retention terms, and not by this website policy. Questions about client data should be directed to your Riverfront account manager or the contact below.

We use reasonable administrative and technical safeguards to protect information submitted through this site, and we limit access to staff who need it. No website can guarantee absolute security. Please do not send passwords, financial account numbers, or health information through the site or by email.

This site is intended for businesses and adults. We do not knowingly collect information from anyone under 13. If you believe a child has sent us information, contact us, and we will delete it.

The site links to third-party sites, including Google and our vendors’ sites. Their privacy practices are their own, and we encourage you to read their policies.

We do not sell or share personal information as those terms are defined under the California Consumer Privacy Act, and we have not done so in the preceding 12 months. California residents may contact us to request access to or deletion of personal information we hold, and may use the “Privacy preferences” link in the footer to opt out of any future sale or sharing.

We may update this policy as the site or the law changes. The effective date at the top will change when we do. If a change materially affects how we handle your information, we will post a notice on the site for at least 30 days before it takes effect.

Riverfront has offices in Austin, Texas, and Nashville, Tennessee. Mail and written notices should go to our Austin office:

privacy@riverfrontit.com
(512) 298-0772